Spring Toy Fair 2010 thoughts. Mattel.

There will be no pics in this particular blog. I like to only include my own pics, but I'll link to the figures I'm referring to so you can get a look.

Mattel (WWE)
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The big news from the Toy Fair is that Mattel are introducing a new line called "WWE Legends". The packaging uses the WWE Legends logo (similar to the old block style WWF logo). The figures will be in elite style.

The first series consists of; Ricky "The Dragon" Steamboat, Sgt. Slaughter, "Stone Cold" Steve Austin, "The American Dream" Dusty Rhodes, "Road Warrior" Animal & "Road Warrior Hawk.

The second series; Terry Funk, Iron Sheik, "Ravishing" Rick Rude, "Superfly" Jimmy Snuka & Jake "The Snake" Roberts. It's also safe to assume that one more figure will be in this set that hasn't been announced yet (as the vast majority of figure series, including the first series of Legends, contains six figures.)

I think it's a smart move for Mattel to produce a line like this. It was clearly the line that "made" Jakks. Mattel now has a wide range of body molds (even though they're still making new ones for people like Dusty Rhodes and Sgt. Slaughter) so it shouldn't be too difficult to re-create certain wrestlers' likeness.

The only critisism I have is that they didn't get a Bret Hart figure on show. Just think of the possibilites they could have done;

Elite Series- Current style, with either short or regular length jeans, sculpted t-shirt (not cloth), and a removeable leather jacket.
Basic Series- Similar to the elite but obviously with less articulation and no jacket.
Entrance Greats- Choose from a vast array of attires with entrance jacket and removeable shades. Maybe base it off one of the times he took the Canadian flag to the ring so there's another accessory in the box.
Legends- Any era of Bret for this.

Obviously they still have time to make a Bret figure, but how cool would it have been to see something (even if it was an unpainted prototype) just so we know we're getting something.

Check back soon for thoughts on the product that Jakks showed.